Helping Startups to Ramp Up their Business Online
With more than 4 years in a very challenging, fast paced and demanding business environment like Groupon, former Head of 3 vertical functions for the Southern Europe Region developing from scratch the related structures, procedures and metrics; now the call is to bring value to the new-born companies that need the energy of a rock concert to succeed in the Digital World. Fond of music, live events and urban culture; co-owner of Shangri-la Heritage, a Motorcycle Explorations Quality Goods brand; founder of SETPICK, a community aimed at rounding up the collectors of concerts memorabilia.
this is what I'm useful for
startup / high growth - defining business strategy - business analysis, monitoring and reporting - increasing traffic and customer base - lead generation
key metrics and unit economics tracking and control (revenue, traffic, spending, CAC, LTV, cohort analysis) - pricing strategy - discount / promo / gift strategy
website analysis and UI / UX design - enhancing brand identity - SEO - content marketing and optimization
defining and planning web marketing campaigns - email marketing - SEM - social media strategy - influencer marketing